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August 10, 2004

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Ian Smith

I found you via my pedantic posts on the Ishmael group by the way.

My unsolicited response to seeking happiness is: "Happiness is a state." It isn't so much an emotion as a decision of acceptance and perspective.

The Illusion of Need is a major driving force in a society that defines identity through consumerism. Even if we don't believe it or are cognitively aware of it, we hear that all the time. The power of stories is very strong.

wavybrains

Your comment: My unsolicited response to seeking happiness is: "Happiness is a state." It isn't so much an emotion as a decision of acceptance and perspective.

This is SO true. I have recently, through the journey I have been on of self-discovery, come to understand this in a whole new light. It is not what I have, or what I lack, but what I choose to believe about the situation.

I think the illusion of need has reached epidemic proportions. Adbusters, www.adbusters.org and others do an excellent job dissecting ads and showing how they distort this. We are taught to believe that we can not be happy the way we are. That we must remove any imperfections first. And so we consume instead of connecting, postponing connection until we are "perfect."

The meme of most advertising is even more potent because it also promotes immediate gratification. The story is that we are unhappy right now, and we will be unhappy until we get X, and if we buy their product we can get X TODAY. Savings accounts, canning jars, pencil and paper, board games are not "sexy" products because they can't sell this story. They are still in stores, but where are their commericals, their billboards?

Bravo to the slow movement! Slow food, slow cities, slow learning--we can and must reverse this trend and put forth a new meme!

Ian smith

>And so we consume instead of connecting, postponing connection until we are "perfect."

I just spoke about that in my cuddle party reply! There is a special kind of joy when you go through life being the sane one in an insane world, or insane in a sane world and you can't figure out which; then one day you find others who speak the same insanity and praise it as the highest truth.

The anti-advertising meme is simple: retire in 2 years, regardless of job, income, etc. Anyone can do it, many can do it in a single year.

wavybrains

"The anti-advertising meme is simple: retire in 2 years, regardless of job, income, etc. Anyone can do it, many can do it in a single year."

I love this point. I have this book called the automatic millionare. It sounds really sexy, like get rich tommorrow, but it's really all about the little choices we make--forgoing the lattes, putting money away, an extra mortgage payment a year, planning for retirement.

And the added bonus to this meme is its link to connection--without all the *stuff* we are drawn to each other, to the simple pleasures in life, to talking instead of comparing gadgets, to connecting with our community and creating new community.


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